Infinite Temple of Pizza
Expo West ‘22 Booth Design
The Concept
We developed this concept for Expo West 2020, but we all know what happened that year— Expo was cancelled. Nevertheless, we dusted the temple off in 2022 and debuted it to bring attention to our new pizza line. I designed the booth layout so that the Temple could be built into the booth itself, occupying the corner nearest the entry to the hall. Our intention was to invite people into the room to enjoy an infinity room closed off from the noise of the trade show floor.
The Temple
Inside the Temple, you would experience an infinite universe of pizza, complete with a light show, fog machine, and custom music we commissioned to enhance the experience. We allowed each person 1-2 minutes inside the temple to enjoy the sites and sounds while taking a break from the business of the trade show. My creative director, Jason, is seen here in these images capturing the experience before the show began.
Influencer Engagement
We sent a box containing a skeleton key and this folded insert to a curated group of influencers to invite them to the Temple at Expo West. If they brought the key, they could even unlock the Temple themselves, as each key worked in the knob/lock that was fabricated.
Merch
I designed a t-shirt, bandana, a few temporary tattoos, and a few stickers to give away at the trade show itself. Because, merch!
Creative Direction: Jason Frohlichstein, Booth Design & Graphic Design: Tyler Deal, Booth Construction: Condit