Keto Pizza
Packaging Design
The Concept
The keto packaging needed to work well with Cappello’s already well established almond flour pizza line, but feel more premium. The answer: inverse the colors and make it look like a million bucks. This solution required a new direction for photography, plus a solution for a net carb badge to help inform and grab the eyes to keto consumers. Below you can see the almond flour and keto lines side by side.
Social Media
The concept for the campaign launch graphics was “Ketopia,” a world where keto pizza tastes great. Finally, two of my favorite things combined: space and pizza. Welcome to Ketopia.
Creative Direction: Jason Frohlichstein, Art Direction & Design: Tyler Deal, Copywriting: Tracey Imperati, Ketopia Concept: Fortnight Collective